Industries | Financial & Business Services
Financial & Business Services
The services industry is undergoing enormous change, facing:
- deregulation,
- globalisation
- increased competition
- new technology,
- the casualisation of the workforce
- development of new and diverse services
There's no doubt that today's leading professional services firms deliver a superior customer experience. However, with millions of customers to service, it is critical that they deliver effective cross-sell and customer retention communications.
Competition among professional services firms is also greater than ever. As marketing programs grow, and service organisations look to expand, they need the competitive edge that well-designed market research can provide - especially in industrial markets, where the decision-making process can be complicated, and vastly different to consumer markets.
Colmar Brunton has a market-leading finance and professional services team. Our market researchers collaborate closely with our team of marketing scientists, to deliver advanced customised solutions for our clients.
We have provided services to large domestic and multi-national corporations such as:
- traditional banks,
- brokerage companies,
- investment firms
- insurance providers
- legal companies,
- accountants
- management consultants
- Other professional services
At Colmar Brunton, we combine rigorous analysis with astute judgment to provide market research, strategic advice and guidance, in relation to a full range of service products. We also tackle customer relationship and brand management questions such as:
- How can we increase customer satisfaction?
- What is the likely uptake of our new product?
- How should we position our company in the market?
- How do we reduce costs without reducing service?
The types of projects we specialise in for the Financial and Business Service firms include:
- Customer Satisfaction/Experience Research
- Advertising Evaluation/Tracking
- Competitive Analysis
- Demand Forecasting
- Direct Communications Tracking
- Brand Image and Position Studies
- Lead Generation Market Assessment Program
- New Office Viability Studies
- Pricing / Service Structure Studies
- Selection Criterion Program
- Service Quality Study
- Strategic Alliance Studies
- Segmentations, Usage and Attitudes Research
For information on particular services please browse out fact sheets available to download.
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