Techniques & Methods | Marketing Science
Marketing Science
Navigation has evolved from chart and compass to GPS satellite positioning,
from hoping you are within a hundred kilometres of where you think you are to knowing within a couple of metres exactly where you are.
Marketing research has changed in the same way. With the addition of science, the results of your research project can have satellite guided precision.
Colmar Brunton's Marketing Science team is dedicated to providing innovative, accurate, and most importantly, practical solutions to our clients. There is no need to guess if consumers will buy; there is no need to launch a failed product.
Our scientific approach will ensure that you design the right product and will tell you how much you will sell before you set foot in the market.
From a project's beginning stages, our Marketing Scientists work closely with researchers to ensure efforts during the project will address relevant business issues. And at project completion, you will be presented with an interactive tool that can provide the necessary guidance to decide with confidence.
The success of Marketing Science at Colmar Brunton has been built on our ability to create dependable models and then clearly communicate their implications to our clients. Here are some of the challenging questions our clients face and the tools we provide to help guide their answers:
- How should limited marketing resources be allocated? Market Mix Modelling
- What volume will a new line extension generate and how much will it cannibalise the market share of current offerings? Choice Modelling
- What sensory attributes of the product strongly influence consumer preference? Cluster Preference Mapping
- How can a new product concept be optimized for the broadest overall appeal? Purchase Driver Analysis
- What is required to satisfy unsatisfied customers and delight those already satisfied? Threshold Analysis
- What is the best repositioning strategy for the brand? Density Mapping
If you have a question or would like to know more about Colmar Brunton's Marketing Science techniques and solutions, email the team at marketing.science@cbr.com.au